The way of life is what it is. That’s what we created it. We agree to this way of life on a daily basis. We create this way of life every day. We ourselves support it, precisely with all the many daily decisions, thoughts, words, feelings and actions. With all our eating and shopping habits! This is an indisputable fact.
Colorful supermarkets only ostensibly satisfy the increasingly hungry crowds. We already have an inkling that in terms of food, we don’t find what we really need on their shelves.
Autoresponder, shopping frenzy, instant solutions, instant food, instant flavors, instant dyes, instant fragrances, more and fast. Unnatural! Under pressure. Competitive. As cheap as possible and even cheaper. Alienated. Empty. Stressful. Eventually painful. Sick. Crazy. Impersonal. Dehumanized. As cheap as possible! Unnatural. Industrialized! Dehumanized! Unnatural! NO LIFE ENERGY THAT SUPPORTS LIFE! WITHOUT THE ENERGY OF LIFE THAT EVOLVES LIFE! NO LIFE ENERGY THAT MULTIPLIES LIFE!
Food that actually feeds people and not just fills them up is not made / produced in factories!
A farm is not a factory, a farm is a living organism! The agricultural policy of most countries has become entangled in the loops of its own contradictions. On the one hand, high financial subsidies are used to protect the environment and preserve agriculture. At the same time, agriculture is included in the market economy and in increasingly strong industrialization.
The German word “Landwirdschaft” vividly describes the primary and proper function of the farmer. A true farmer is a steward of the land, the land that hosts the plants. Today’s farmer is a businessman, a merchant, engaged in the wheels of the market economy. However, real agricultural production takes place in the rhythms of nature and in synergy with Creation, not on an assembly line. Improving productivity in factories can be achieved through technological improvements, robotization, increasing the number of employees, optimizing processes, increasing productivity, etc. But for the grain to produce grains for our daily bread, it takes just as many days today as it did a thousand years ago, and the gestation period of livestock is the same today as it was always in the past.
Farmers are mostly forced into it. Because today’s government policies, economy, consumers, understand food as a product, the same as products from factories. They use the same criteria because they want to measure, evaluate efficiency in food production – for example, productivity, just “numbering economy”, return of investment / ROI, cost reduction, continuous improvement and so on.
But: A year always has 12 months and the number of days in them does not change. A cow’s pregnancy from insemination to calving lasts from 279 days to 292 days, the same as e.g. 50 years ago, under the same conditions, the grains will ripen in the same number of days as years ago… Can we understand and accept this? A farm is not a factory, food for people and feed for animals must grow in accordance with the Natural Order.
Industrial agriculture is energy-intensive and research has shown that it is less energy efficient than traditional farming. Extravagance e.g. it also shows in the fact that a disproportionately large amount of energy from energy sources (oil) is used for an inappropriately smaller amount of energy in food. The literature states:
“This ratio already reached 12:1 for corn and 17:1 for potatoes in 1969. In the long term, however, such an orientation works against the biological interest of the permanent existence of the human species, because a renewable existential resource (food) is fatally dependent on non-renewable mineral resources (oil)”. (Source: Anton Komat, The Fall of the Age of Prometheus, year 2000).
A greater quantity of produced food cannot compensate for the lack, the absence of its vital, essential quality. The production of adequate food is the indisputable foundation that humans need before the production of all other consumer goods. Today’s economy can feed all the people of this world by producing consumer goods. At the same time, a large population, which is showered with material goods, is threatened by actual hunger.
BIGERR ARE MOSTLY NOT BETTER
Nowadays, mostly all even full, well saturated people are hungry. This is a fact because they consume food that is able to satiate them, but not actually feed them. This hunger for real fuel, which provides the essential life force in man, is known to most of the inhabitants of this planet today. This hunger is not satisfied by more food, no vitamin supplements, not even nutritional supplements. This hunger can only be satisfied by consuming energetically alive, energetically balanced, high-quality food that contains sufficient energetic essences of Life.
Is agriculture to blame, or ourselves?
Many times we will hear the explanation that agricultural policy is to blame. That the farmers are to blame. But maybe the truth is different. It may be true that we consumers are responsible for such a situation.
Consumers mostly prefer to buy beautiful products – ones that are attractive to the eyes. Straight cucumbers, preferably the same length. Shiny fruits, preferably uniformly thick and colorful, flawless in appearance, without any spot. Cherries in autumn and winter. Tomatoes for the New Year.
In his book The One Straw Revolution, Masanubo Fukuoka vividly described the reasons that motivated Japanese farmers to grow tangerines in greenhouses. The story can be applied to any crop, tangerines are just an example. He says this:
“Every summer, in August, for example, satsumas come to the market. Last year, however, their price jumped abnormally: it was as much as ten or twenty times higher than normal. That’s why they built vinyl greenhouses this year, in which they burned kerosene in the winter, so that the mandarins are now in full bloom, and in August the mandarins grown in this way will be sent to the market – at such an absurd price as five hundred, six, even a thousand yen per kilogram , and that’s for fruit that was usually about 50 yen. Because the investment of a few million in a ten-acre orchard, the burning of kerosene and all the effort to grow tangerines pays off, recently such a crop has been such cultivation spread. Because such tangerines ripen on those trees a month earlier, they now use tens of times more energy and material to grow them. And the bourgeoisie buys it indifferently. But what good does it do a person to be able to eat that tangerine a month earlier? Not only do I doubt that it does anything to him at all – I think it rather harms him.
In recent years, mandarins have even started to be dyed. With a special process, they achieve that the fruits turn colored about a week earlier than usual. Of course, the sale price – twice as high – depends on whether they are sold before October 10, i.e. on the time difference of a week to ten days. Therefore, in order for the fruits to get the desired color even a single day earlier, they use coloring accelerators, and after harvesting, they are also sealed in gas chambers.
Furthermore, in order to be able to send the prematurely picked fruit, which still lacks sweetness, to the market as soon as possible, they try to artificially increase the sugar level. Artificial sweeteners are supposed to be banned in general, but it seems that the ones sprinkled on tangerines are expressly not. The problem is whether artificial sweeteners even belong to agricultural chemicals, well, they definitely use them.
But that’s not all they do with fruit. After harvesting, it is transferred to common sorting facilities, where the fruits are rolled one by one for hundreds of meters in order to be sorted by size. During this, the fruits are heavily crushed. The bigger the sorting machine, the longer the fruits roll on it during the sorting process, where they get so dirty and crushed that they are sprayed and sprinkled with antiseptics and dyes in the process. Before that, they are washed with water. For fruit, this is a true judgment day. Finally, there is the so-called waxing, a process in which it is sprayed with a paraffin solution and coated with wax. Liquid paraffin, which should, for example, be prohibited when baking bread, is therefore applied to fruit. Whether this is harmful or not, I do not know, but the fact is that it refers to the fruit. And why paraffin? So that the fruit would remain fresh on the store shelves as if it had been sealed in polyvinyl bags and would shine for two or three days as if it had just been plucked. Any tangerine you pick up from the store has been processed in this way.
This means that today’s tangerine is already treated with five or six chemicals from the moment just before harvesting, during transport and sale, until the moment it reaches the consumer’s mouth. The consumer’s desire for even slightly prettier, cleaner, larger fruit is pushing the farmer to such extremes.
It is clear that the peasants do not like doing all this and that their leaders do not impose crosses and problems on them perfectly. But until values change among people, we cannot prevent it.
The introduction of a new procedure will certainly bring profit to the organization, the farm that year. However, other cooperatives and sorting companies will not stand idly by and will faithfully adopt the innovation years later. So bop about two, three years, all the fruits in the country have been subjected to waxing. This makes the production of non-waxed fruit cheaper, but this does not mean that the fruit can now be sold more expensively just because it is waxed. After a few years, the profitability of trading with such fruit disappears, and the only thing left for the farmer is the compulsion to wax, that is, the burden of work and the provision of materials and equipment for it.
Ultimately, the bill for all this is paid by the consumer. Fruit that is not really fresh is “honey” because it looks fresh. Of course, the loss of freshness also means that the vitamins in the fruit deteriorate, there are hardly any left, and the taste is also lost. I wish we’d let the fruit wither! From a biological point of view, wilting is the state of lowest energy consumption, cellular respiration almost stops. Similarly, a person meditating in a Zen posture restricts his breathing as much as possible. At that time, the consumption of calories also decreases, so despite fasting, physical strength does not decrease. Likewise, a mandarin, a fruit in general, withers due to self-preservation, and in this state its taste is also preserved. Violently maintaining the illusion of freshness and moisture is a mistake. We can see that the grocers also spray the vegetables with water all the time. But the more they create such an illusion of freshness, the more lively the life processes in the plant become: its self-consumption increases and it begins to eat itself. Just think of an octopus that eats its own tentacle. The content is poorer and poorer, substances are lost, and the taste deteriorates. The result of all this is that consumers, deceived by appearance, eat expensive and inferior food. Producers also burden themselves with this and suffer, and after two or three years production costs increase and they have little profit left in their hands. Really, a lot of work, for a small amount of money. This is truly everywhere today, in all fields.
Agricultural cooperatives and various sorter organizations are merging and expanding in order to be able to effectively carry out this empty activity. This is usually called modernization. We mass produce food and then send it to distribution networks. We send a large number of foodstuffs to a huge market. If we are going to sell to large crowds in a large area, producers must rationalize production and divide the work – the cheaper the production, the cheaper food consumers will be able to eat. This is the head it is not a slogan to justify mass supply chains, and it seems very simple and beautiful.
However, the truth is just the opposite. The more massive production is, the more producers suffer, consumers buy and eat more expensive and even worthless food: People no longer have access to real food, they are fed with fakes, and they still can’t get enough of it. They see the matter only from the point of view of the development of the supply network, and ignore the fact that genuine food does not circulate through it, that producers and consumers suffer because of this, and they forget where the need for a distribution network originates in the first place. Branches and leaves undergo a revolution, while the roots wither. In one sentence: until there is a shift in values, according to which what is better is better, tastier and bigger, until then there will be no root solution to the problem.”
Associating positive emotions
Food can evoke positive emotions and uplift customers’ moods, which will boost their brain function and help them comprehend information better. There are numerous studies published on how one’s mood can affect their perception. When people are in a good mood, their thinking is less analytical and more emotional. When people prevail in this kind of mindset, they tend to make more spontaneous than rational decisions. Sales-people can take advantage of this and convince their potential customers to perceive things in a certain way.
The old saying says that food is the way to a person’s heart.
This is precisely why the role of psychology in relation to consumer purchasing decisions is particularly carefully studied and, of course, used thoughtfully and in all possible ways.
Example:
A common logic in people’s minds is that more of a good is better. We associate food with well-being, (although with today’s food quality this is actually a controversial claim). So, the logical derivation is that bigger fruits are better, bigger vegetables are better, bigger is better. Let’s see what are the ways to achieve a larger supply of fruits and vegetables.
GIANT BERRIES, FRUITS AND VEGETABLE – WHY AND FOR WHOM
In order for the crops to be larger, more abundant and fresher in appearance, artificial fertilizers are often used in their growing production, and in warehouses they are sprayed or watered with water. As a result of artificial fertilizers, plants only become more and more thirsty during growth, so plants grown in this way contain a lot of water, but not more Life Force or more nutrients. When the plants in storage are watered, sprayed, etc., they speed up the processes of life in them and the plants use them for themselves during storage, instead of letting them stop to remain in the plants for buyers.
THE QUALITY OF FRUITS AND VEGETABLES DETERMINED BY CALIBERS, SCALES, METERS, ETC.
In order to attract customers’ eyes as much as possible and to diversify the price, wholesalers and merchants have since long time ago, ranked fruits and vegetables into categories, with the size of the fruit being an important criterion. It is determined by calibers, and growers are supposed to sort them in this way before buying them.
On store shelves of stores and supermarkets around the globe, we find fruits and vegetables neatly sorted and “manicured” for the buyer’s eyes: equally long zucchini, equally long carrots, equally green shades, equally large heads of lettuce, equally ripe bananas, equally thick and equally red apples, and so on. It is clear that such an offer can be put together by a technocratically trained, marketing trained and with psychologically analyzes heavy supported sales staff.
On shore shelves neither on the labels we can’t find anything about the energy vitality of food, which is per my opinion actually the most important quality characteristic. Few advanced and very aware growers know how to tell customers enough correct information about this and offer us such crops.
In Slovenia, such plants based foods are now energetically alive strawberries and energetically alive early vegetables. EXTREEMLY WELL DONE, by me AND My Company AND our Slovenian Growers of plants-based foods.
Producers of energetic alive fruits, berries, vegetables, crops, sell them directly to their customers, you will not find them in stores. Buyers literally grab them every year, even though they usually have a higher price. Rightly so, here buyers know what they are paying for and consumers know what they are eating, MUTUAL, BOTH SIDES WIN.
Sources:
- The One Straw Revolution, Masanubo Fukuoka, Book. Published by: NYRB Clasic, June, 2009 Book
- Simphony of Balance, Author Majda Ortan Eng.. Book. Self-published, 2015
- Survival of the Informed, Author Majda Ortan Eng.,E-book on CD, 2019, Issued in self-publishing
- Anton Komat, The Fall of the Age of Prometheus, book, self published, year 2000
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